Selling a home typically includes many of the following steps. We will be your resource and guide every step of the way.
- Determine your needs and priorities
- Discuss Marketing Plan including website, social media campaign, brochure and signage
- Establish Pricing Strategy
Design and implement Marketing Plan
- Complete home enhancement recommendations if needed
- Carry out scheduled marketing activities including photographs and promotional materials
- Show the property to brokers and prospective buyers
- Communicate with you on a regular basis
- Monitor results of marketing activities
- Modify Marketing Plan and Pricing Strategy as necessary
Review Offer and Reach Agreement with Buyer
- Buyer’s Real Estate Professional presents offer
- Discuss and clarify proposed terms and conditions
- Negotiation; possible counteroffers
- Reach final agreement
Complete Settlement Process
- Deposit of buyer’s earnest deposit
- Sign documents
- Title Search; preliminary title report to buyer
- Removal of remaining contingencies
- Buyer’s final walk-through of property
- Loan funding & balance of funds from buyer
- Recording of title
- Relocation of seller; possession of property by buyer
We’re referring to our portion of the commission when your home settles. When selling a home, you agree to pay the listing brokerage a percentage of the selling price. The listing brokerage will cooperate, or split, that commission with a brokerage representing the buyer. Commissions in this market tend to range between 5% and 6% and are typically split evenly between the listing and selling brokerages. This means the listing brokerage will receive between 2.5% and 3%, plus any brokerage fees, to sell your home. With the ListSMART program, the commission to the listing brokerage will always be 1.5%, with no additional fees.
Most brokerages expect a minimum initial term of 180 days to market your home. Typically, you cannot terminate the agreement, even if you are unhappy with the service. This will have an adverse effect on the selling price if your home sits on the market for an extended period of time. We’re confident in our ability to provide a highly satisfying home selling experience so we put it in writing. Our listing agreement can be terminated with 7 days written notice for any reason.
Any fees, commissions, or contractual terms are negotiable between a licensee and consumer and must be part of a written listing agreement. The commission offered to the Buyer’s brokerage is always the Seller’s choice. Research suggests the market norm is between 2.5% and 3%. This would make the total commission between 4% and 4.5% depending on your selection.
Simply put, no! Our custom crafted marketing plans guarantee maximum exposure to potential buyers. We utilize the same internet marketing technology to ensure your property is being viewed by the largest audience possible. We utilize the top sources known to be used by potential buyers.
The internet has changed the way real estate is bought and sold. The trailing graphic shows the explosive growth of internet usage over the past 10+ years. It’s no longer a source, it’s the source. Not only will your home be advertised on national and local real estate websites, it will be advertised on sites hosted by competing brokerages and agents. We are happy to review this model during our initial consultation.
You can, but there is no advantage in working with a large firm. The agent you hire is the single most important decision you make. A large brokerage won’t help your home sell faster or for a premium. Spend a few minutes reviewing our background, testimonials, and the results we’ve achieved for our clients. Please give us a call before you spend too much selling your home.